What do you think about the new Northern Beaches logo – tell us at firstname.lastname@example.org The council this week revealed its new look logo and promotional video for the area – a project costing $320,000.
The new branding costs saw $46,980 put towards a logo and $273,000 spent on consultation with more than 2000 residents on the final design.
Northern Beaches Council Chief Executive Officer Mark Ferguson says the new identity embodies a shared vision from deep within the local community.
“Our new identity was developed by the community for the community and echoes the charm and extraordinary nature of the Northern Beaches.
Love for the natural environment, vibrant and thriving villages and collaborative community were common themes that shined through each step of the process,” he added.
“It speaks about everything we are and brings everybody together,” said resident Lorrie Morgan.
Some 2000 local representatives including residents, businesses, Indigenous representatives, a community advisory panel, staff, members of the Implementation Advisory Group (IAG) and Local Representative Committee (LRC) participated and provided insights during extensive workshops, interviews, pop-ups and online exercises.
As a newly merged Council, it is essential that the identity accurately reflects the community’s shared vision.
“By evolving the Northern Beaches identity in such close consultation with our community the end result is both authentic and spectacular,” explained Mr Ferguson.
The identity will be rolled out gradually across the area including the built and natural environment, as well as Council’s operations and communication channels.
The project was a requirement of the NSW Department of Premier and Cabinet before the Local Government Elections are held in September. It was paid for as part of the $10 million merger bonus from the State Government.