Have you ever sat in traffic on the way to your cubicle and thought… wouldn’t it be great if you ran your own café?
Instead of trying to stay awake during meetings, you could be meeting interesting people, hearing their stories and serving them coffee. If so - this is the guide for you.
Rowan from Roseberry St Café and Coffee Roasters (Winner of the last COVERED. Coffee wars for ‘Most Stylish Café’ shares his five tips to opening and running a successful café.
Just like they say in real estate, “Location, Location, Location”. Having a great location can make or break your café, but it doesn’t necessarily have to be in the centre of town or on a main road. If your coffee is worth having, people will come - but you also need to have a location that is easily accessible (parking available close by etc.)
BE WILLING TO PUT IN THE WORK.
Yes, it gets better as you grow and become more established, but getting your café off the ground initially is hard work. Make sure you’re willing to put the hours in, and potentially even sacrifi ce holidays or going away for the first year or two.
YOU CAN’T DO IT ALL ALONE.
Having a great team around you is essential to running a successful café. Not only do they have to be talented in what they do, but they also have to be friendly and love working with people. Customer service is one of the most important things in a café, and can easily turn first time visitors into repeat customers (some of which might even come by every single day).
HAVE A GREAT COFFEE ROASTER.
This may seem obvious, but having access to great coffee is one of the cornerstones of your business. Great quality coffee is where it starts and ends for you café. Having great coffee will bring people in regularly, as well as get them talking about your café with friends and family, as well as on social media.Your relationship with yourcoffee supplier/roaster is a long term one - so make sure you’re a good fi t. Also important is understanding what type of support they give your business. In general, speciality roasters will work more closely with you, going that extra mile and providing you with a very personalised service. Some, like Roseberry St Roasters, will even create custom blend coffee just for your café.
MAKE IT MORE THAN JUST COFFEE.
One of the biggest misconceptions in the industry is that we just sell coffee. Yes sure, coffee is the core product, but it’s also about giving customers a place to get away. To relax from the everyday grind (pun intended) or to catch up with friends or talk important business. The vibe, food menu and customer service are just as important as your coffee, and every decision needs to be made carefully.
Roseberry St Cafe
2/62 Balgowlah Rd, Balgowlah